Did you know Xiaomi Mi Mix Alpha smartphone has a screen on the front and on the back has a screen, on the right edge side, and screen on the left side. In fact, the entire design of this smartphone was centered around the screen.
When Xiaomi launched this smartphone in the market, it created a stir in the entire market because a great company like Samsung had difficulty making Edge and curved screen smartphone until now, but this company did it. At the same time, Xiaomi created a smartphone that not only had a curved screen, but also a 360-angle screen, meaning that the screen was curved all around the mobile.
In fact, Xiaomi Mi Mix Alpha smartphone was a somewhat more advanced smartphone for its time because at a time when even Samsung had struggled to perfect curved and edge displays, Xiaomi in its start of its career, introduced a advance and futuristic smartphone where the screen was not limited just to the front, it wrapped around the sides and extended to the back.
But Did Xiaomi Mi Mix Alpha fail in the market?
You will be surprised to hear this story of its failure, how such an advanced smartphone failed in the market and how badly.
Because this smartphone was a little more advanced than its time.
Xiaomi Mi Mix Alpha launched:24 September 2019
This is the date when this smartphone was launched in the market when there was neither any AI system nor any advanced technology. So, in the absence of advanced technology, this smartphone started to face immense problems and difficulties.
Very low production as many units failed during manufacturing
The front left & right edges and most of the back used a Surround Display that wrapped around so High chance of cracks and defects.
Very High Manufacturing Cost Price: $2,800
No front selfie camera
No front or back protection mean that Screen always exposed to scratches
Higher repair costs
The Xiaomi Mi Mix Alpha was cancelled for mass production.There was no such problem with the design, nor was it inferior to the latest smartphone., but because its revolutionary design was too complex, expensive for large-scale manufacturing at the time.
Actually, it would not be good to say that this smartphone has failed in the market, but rather it would be better to say that the technology of that time was not capable of accepting such advanced innovations and futuristic smartphone.
Xiaomi wisely treated it as a technology showcase, not a commercial product Because Xiaomi knew that at that time they could neither mass-produce this mobile nor would the market accept it yet. And of course, this brand Publicity also brought great benefits to Xiaomi as a famous name of innovative and futuristic mobile manufacturer.
Price:
$2,800
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